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In , Harris created an interactive music video, Attack of the 5 foot Hipster, [3] by U. After graduation from Columbia Business School in , Harris started his career in technology by teaching himself to code and launching Red Ochre Inc. Soon after he would become a Senior Product Manager at Vimeo. Harris specializes in next generation media technology with a focus on radical simplification and scalability. In Harris launched Adventr, an interactive streaming platform that emphasizes cross-platform interactivity and using user-directed, interactive video as an input to control third party software applications and services.

From Wikipedia, the free encyclopedia. Devo Harris. Entrepreneur producer songwriter. Musical artist. Retrieved Archived from the original on GOOD Music. Authority control. MusicBrainz artist 2. Namespaces Article Talk. Pepper" was first used commercially in Its introduction in preceded the introduction of Coca-Cola by one year. Patrons at Morrison's soda fountain soon learned of Alderton's new drink and began ordering a "Waco".

Pepper later stylized as "Dr Pepper". Early advertisements for this soft drink made medical claims, stating that it "aids digestion and restores vim, vigor, and vitality. As with Coca-Cola , the formula for Dr Pepper is a trade secret, and allegedly the recipe is kept as two halves in safe deposit boxes in two separate Dallas banks.

In , an old ledger book filled with formulas and recipes was discovered by Bill Waters while shopping at antiques stores in the Texas Panhandle. Old Corner Drug Store the same store where Dr Pepper was first served in and faded letters on the book's cover spelled out "Castles Formulas". John Castles was a partner of Morrison's for a time and worked at that location as early as One recipe in the book titled "Dr Peppers Pepsin Bitters" was of particular interest, and some speculated it could be an early recipe for Dr Pepper.

However, Keurig Dr Pepper insists it is not the formula for Dr Pepper, but is instead a medicinal recipe for a digestive aid. The book was put up for auction in May , but no one purchased it. Theories about the origins of the soft drink's name abound. A theory often cited is that the drink was named after an actual doctor, one Charles T. Pepper of Rural Retreat, Virginia.

Morrison may have named the drink after the doctor in gratitude for Pepper having given Morrison his first job. Museum, has stated that U. Census records show that a young Morrison lived in Christiansburg, Virginia , 40 miles 64 km away from Rural Retreat, and that "there is not one piece of evidence that Morrison ever worked for Charles T.

Pepper in Rural Retreat". Pepper because the doctor granted Morrison permission to marry Pepper's daughter, [17] but the girl in question was only eight years old at the time that Morrison moved to Waco.

William Alexander Reed Pepper of Christiansburg is another possible inspiration for the soft drink's name. In the census that shows Morrison living in Christiansburg and working as a pharmacy clerk, a Dr. Pepper is recorded on a subsequent page. Since census takers at this time were walking from door to door, and these census entries are close to each other in the record, it appears that Morrison and this Dr.

Pepper lived close to each other. Furthermore, Pepper is recorded as having a year-old daughter, named Mary Ann "Minnie". The period full stop after Dr was used intermittently in Dr Pepper logos until the s, [19] when, after some debate, it was discarded permanently, for stylistic and legibility reasons. A logo that debuted at that time had slanted text, in which Dr. Pibb, which was also determined to violate the trademark. The soft drink was later renamed Mr Pibb. Dr Pepper became insolvent in the early s, prompting an investment group to take the company private.

Around the same time, Seven Up was acquired from Phillip Morris by the same investment company that bailed out Dr Pepper. Dr Pepper was a frequent player in the s antitrust history of the United States. As part of these activities, economists and the courts have weighed in with the opinion that Dr Pepper is a "pepper" flavored drink and not a "cola".

In , the FTC blocked a merger between The Coca-Cola Company and Dr Pepper on grounds that included concerns about a monopoly of the "pepper" flavor category of soft drinks. The NFL agreed to allow Jones and other teams to pursue their own agreements.

In , the "pepper" flavor soda category was a major part of the analysis supporting an antitrust case between Coca-Cola and Pepsi. Much of the soft drink industry in the United States stopped using sugar in the s, in response to a series of price supports and import quotas introduced beginning in that increased the price of sugar above the global market price. As a result, most US soft drinks, including Dr Pepper, now use high fructose corn syrup instead of sugar. A handful of United States bottling plants still use sugar to sweeten Dr Pepper.

In the s, plant owner W. This product was scheduled to be a limited time release. In January , "Heritage Dr Pepper" became available in select markets in cans and 16 oz bottles with the distinction "Made with Real Sugar. Beginning in July , Dr Pepper's th Anniversary edition in some markets was made with sugar as opposed to other sweeteners. Since Dr Pepper Corporate has no control over whether the bottlers will use sugar, there is no guarantee the soda will have sugar.

The soft drink industry in some other countries never stopped using sugar as a sweetener. For instance in the European Union, high fructose corn syrup is subject to a production quota. In , this quota was set at , tons; in comparison, the EU produced an average of However, the bottlers of Dr Pepper in Germany and the United Kingdom use instead a combination of sugar and artificial sweeteners.

In the United States, Keurig Dr Pepper does not have a complete network of bottlers and distributors, so the drink is sometimes bottled under contract by Coca-Cola or Pepsi bottlers. Presently, Dr Pepper Snapple relies on its own bottling group to bottle and distribute its products in more than 30 states.

Coca-Cola and Pepsi have essentially stopped bottling and distributing Cadbury-Schweppes products in favor of in-house alternatives, although regional exceptions can be found. In Portugal, Spain, France, Turkey, and Greece, it is almost impossible to find, as it is usually imported from the United Kingdom in particular supermarkets. In almost all of the other countries of the world, the Coca-Cola Company purchased the trademark from Cadbury-Schweppes and distributes the product.

This mixed worldwide ownership of the trademark is due to antitrust regulations which prevented Coca-Cola from purchasing the rights everywhere. Dr Pepper is also available in Russia though imported, generally from Poland — there's no local bottling despite numerous talks , South Korea and Ukraine. Although no longer locally bottled in Australia or New Zealand , Dr Pepper is imported and sold by United States Foods, and many other small retailers in Australia, with the UK sugar version sold in the British sections of Coles and Woolworths supermarkets.

In Lebanon Dr Pepper is always available in supermarkets and convenience stores through imports mainly from the United States , the United Kingdom and Belgium. It is not actively marketed in other regions of Japan; Coca-Cola's Osaka bottler began selling Dr Pepper in , but pulled the product two years later due to low sales. The show featured the Sons of the Pioneers and Dick Foran. In the early s, Dr Pepper promoted the idea of serving the drink hot with lemon slices in winter.

In , Jake Holmes wrote the lyrics to "Be a Pepper". A TV commercial was also created using the jingle and ran from to It's not a root beer, you get root beer by the score. The chorus of the jingle as written by Holmes was:. Be a Pepper. Drink Dr Pepper. This became grist for a number of pop culture references and parodies. Levy and a group of patients wearing casts and crutches engage in their own elaborate dancing and singing "Wouldn't you like to see my doctor, too?

In the sex farce The Beach Girls , the slogan became "I'm a popper, he's a popper After appearing in a series of commercials, David Naughton had his breakthrough film role as the main character in the John Landis film An American Werewolf in London. It's not an apple, it's not an orange, it's not a strawberry, it's not a root beer , it's not even a cola.

It's a different kind of drink with a unique taste all its own. Dr Pepper has also been featured outside the "I'm a Pepper" motif. An example is in the video game Pikmin 2 , where one of the collectible treasures is a Dr Pepper bottle cap it is labeled as the "Drought Ender". Several of the classic non-"I'm a Pepper" commercials featured prominent movie stars, one being a television advertisement with Chris Rock as a child enjoying a Dr Pepper.

The s "Out of the Ordinary" advertising campaign involved a series of postapocalyptic commercials featuring a space cowboy and an alien sidekick seeking "something different" from a simple generic cola. The commercials were prominently featured during the syndication of The Canned Film Festival , which was sponsored by the Dr Pepper Company.

The campaign also featured individual musicians, notably Garth Brooks. Dr Pepper made several appearances in the Robert Zemeckis major motion picture Forrest Gump , as it was the beverage of choice for the movie's namesake lead character, played by Tom Hanks. In one of the film's Dr Pepper scenes, Forrest's narrative suggests, "The best part about goin' to the White House was, they had all the food and drink that you wanted I must have had me 15 Dr Peppers.

In Australia, a report on the soft drink industry by IBIS accused Cadbury Schweppes of failing in their marketing of the brand, given its global appeal. One potential problem with the marketing campaign was in advertising it as "American". The use of the Statue of Liberty moving to Australia and passing cans of Dr Pepper on to two Australian males made its imported i. Letterman repeatedly made assurances on the show that he was joking.

These ads were produced by They Might Be Giants. In a ad, a student in a college lecture takes a sip of Dr Pepper. When he stops drinking, the Dr Pepper can sings variations of "Flava Licious" Flavor Flav , and other people in the room start dancing. In , Dr Pepper in the UK restarted launching its old adverts and slogan, "What's the worst that can happen?

A commercial for this included Jesse Eisenberg being forced to be on live TV without his clothes on. As of , the slogan of the product was "Drink it slow. Doctor's orders". Advertising supporting the slogan has celebrities with famous relations to the word "doctor" Dr. Dre , Julius "Dr. Love " , et al. The ads culminate with the celebrity stating, "Trust me. I'm a doctor", followed by the new slogan appearing onscreen with a glass of Dr Pepper.

The introduction of Dr Pepper Ten in featured a marketing campaign targeting men, citing market research suggesting that most diet soft drinks had been perceived as appealing primarily to women. The campaign featured overtly masculine imagery, including an action movie-themed television commercial denouncing other diet beverages as "lady drinks", a Facebook page featuring " Man'Ments ", and the slogan "It's Not for Women".

Some critics considered the campaign to be sexist. She became widely known in a short period as "The Dr Pepper Girl," appearing at special events and on programs sponsored by the company. Miss Loren would figure prominently in Dr Pepper's plans for some five years, not only as an entertainer but doing commercials for radio and TV and appearing in many forms of advertising.

She appeared on sheet poster boards, point-of-sale and on Dr Pepper calendars. And because I could sing, they gave me a duet with Dick Dale, and then it just went on from there. Away from the company, Loren was a familiar presence in the s due to her many performances on television, films, and her records for Capitol , Reprise and other labels. She represented Dr Pepper until On March 26, , various media outlets reported that Dr Pepper would offer "a free can of Dr Pepper to everyone in America" — excluding former Guns N' Roses guitarists Buckethead and Slash — if the band released the long-awaited Chinese Democracy in Rose also said he would share his Dr Pepper with Buckethead as "some of Buckethead's performances are on Chinese Democracy ".

Dr Pepper's online distribution of free coupons upon the album's release November 23, , proved inadequate. Lawyers for the band threatened Dr Pepper's parent company with a lawsuit two days after the album's release. In a letter to Dr Pepper, Rose's lawyer Alan Gutman said, "The redemption scheme your company clumsily implemented for this offer was an unmitigated disaster which defrauded consumers and, in the eyes of vocal fans, ruined Chinese Democracy' s release.

The building was the first building to be built specifically to bottle Dr Pepper. It was completed in , and Dr Pepper was bottled there until the s. The museum has three floors of exhibits, a working old-fashioned soda fountain, and a gift store of Dr Pepper memorabilia. The museum founder, Wilton Lanning, died in January The company sells more Dr Pepper in the Roanoke Valley area of Virginia than any other metropolitan area east of the Mississippi River.

Roanoke is approximately 90 miles km east of the hometown of Dr. Charles T. Pepper and Morrison referred to in the census information above. John William "Bill" Davis opened the first Dr. Pepper plant east of the Mississippi in Roanoke in ; subsequently the city was named the "Dr Pepper Capital of the World" and broke world records for its mass consumption of Dr Pepper in the late s.

In October , the city of Roanoke declared October 24 to be its official Dr. Pepper Day. From Wikipedia, the free encyclopedia. Carbonated soft drink. For other uses, see Dr Pepper disambiguation. For the Chinese medicine drink, see 24 flavors. See also: List of food and beverage museums. Retrieved September 21, Retrieved December 6, It was served at the drug store where Alderton worked and the first Dr Pepper fans asked for a 'Waco.

Texas Monthly. Emmis Communications. Retrieved August 31, March 20,

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